Real Estate Advisory and Leadership Community components@ifma.org Website Forum The Real Estate Advisory & Leadership (REAL) Community seeks to build and communicate knowledge and expertise on the practice of real estate as it affects real estate and facility management professionals, and to influence the practice of real estate management through its thought leadership. The REAL Community’s membership will conduct research, document next practices, and investigate new technologies, regulations, laws and business processes that have potential impact on the linked domains of real estate and facility management. Its primary mission will be to increase understanding through research and communication about the physical and digital environments in which real estate decisions are made and actions executed, positioning real estate and facility management as strategic partners in the creation of an organization’s business environment.